Explainer · 4 min read

What Happens When You Hit 10 Customers a Day on the Free Plan

WaitLessQ's free plan is capped at 10 customers a day. That's not a teaser number designed to force an upgrade quickly — for a lot of small businesses, particularly ones just starting to digitize their queue, it genuinely covers daily volume without ever needing to pay. But it's worth knowing exactly what happens at the cap, so it doesn't catch you off guard mid-shift.

What the limit actually counts

It's a count of new customers added to the queue on a given calendar day, resetting each morning. Editing an existing customer, moving them between Waiting/Seated/Done, or checking the public queue page doesn't count against it — only adding a new walk-in does. So a business doing 8 new walk-ins with a few of them getting checked in, seated, and marked done throughout the day is still well under the cap; it's 10 new customers, not 10 total actions.

What happens exactly at the 11th customer

On Android and web, once you've added 10 customers on the free plan for that day, trying to add an 11th shows a "Daily Limit Reached" screen instead of adding them. It's not silent — you'll know immediately, with a prompt to contact us about Premium if that's a pattern you're hitting regularly rather than a one-off busy day.

Worth noting directly: this gate currently isn't enforced on iOS. If most of your team uses iPhones, that's a real practical difference — the honest reason is to avoid Apple's in-app-purchase requirements for a paywall-style feature, not an oversight, but it does mean the cap isn't identically enforced across every device today.

What Premium actually changes

Premium removes the daily cap by default — unlimited customers a day — plus priority support. It's not sold through an in-app purchase; you reach out over WhatsApp or email and it gets set up on your account directly, which also means pricing can be discussed for your specific situation rather than forced into a fixed subscription tier that might not fit a smaller operation.

If you're consistently landing near 10 customers a day and it's starting to feel tight, that's the point at which it's worth reaching out — not before, and there's no pressure to upgrade earlier than your actual volume calls for.